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A recent industry survey highlighted the following facts:
- 7 out of 10 business callers are put on hold.
- A small business transferring 8 calls per hour will leave callers on hold for 200 hours per year.
- 90% of callers will hang up after 40 seconds of silence and 34% won’t bother to call back.
- The average business caller spends 40 + hours on hold each year.
- Average hold and call transfer time is increasing each year. At present the average time spent on hold per call is 45 seconds.
- 95% of marketing budgets are spent on gathering calls while only 5% are spent managing the calls.
- 90% of callers preferred on-hold messaging to other options.
- Up to 20% of callers made a purchase after hearing an offer while on hold.
Datec Communications can install and programme a variety of music on hold equipment. These modules or add-ons usually integrate with your existing system.
We can also offer you a proffesional recording service enabling you to have high quality tailored music/information recordings to keep your customers engaged while holding.
Published on 31st May 2007 , updated on 2nd Jun 2010 .
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